“BlueWalnut? Where does that name even come from?”
It’s a question we hear quite often.
During our rebranding, everyone was brainstorming to come up with a new name. Previously, we operated under the name ‘ECM,’ short for E-Commerce Machines. Functional, yes—but it lacked the personality we were looking for.
Henry’s wife, Margreet, eagerly joined the search and had already compiled a long list of ideas. One day, while enjoying a plate of blueberries and walnuts, she spontaneously jotted down BlueWalnut.
What started as a spur-of-the-moment thought turned out to be the perfect fit. Blueberries and walnuts had long been an inside joke among us. Not only are they both great for your brain, but walnuts even look like a brain! Combined with our tagline, “The best brain for your e-commerce,” the name BlueWalnut felt like a natural match.
BlueWalnut represents clarity, insight, and smart solutions. Just like a healthy brain powers performance, we empower e-commerce businesses with intelligent data-driven solutions to perform better.
In short, BlueWalnut is more than just a name. It’s a promise: the best brain for your e-commerce.